OUR STORY
1946
Our journey began 77 years ago in Amsterdam, NY, when John Morrell, Vito Toriani, and John Toriani founded our family-owned business with a simple yet ambitious vision: to provide exceptional and affordable flooring products to both individual customers and businesses. Their dedication and hard work laid the foundation for what Carpetland has become today—a name synonymous with quality and trust in the flooring industry.
1974
Today, Carpetland is run by Kate Morrell, the fourth-generation owner, who inherited the business from her father. Kate is dedicated to continuing the family's tradition of outstanding customer service. She believes in the importance of personal touch and often takes the time to handle measurements herself, ensuring that every detail is perfect.
In the picture, Kate is alongside Carol, who stands to her left. Carol has been a dedicated employee of Carpetland for 46 years. Her warm smile and welcoming demeanor have greeted countless customers over the decades, embodying the spirit of our commitment to exceptional service.
At Carpetland, our goal has always been to provide not just flooring products, but also a remarkable experience for our customers. As we move forward, we remain committed to delivering the same high-quality products and services that have made Carpetland a trusted name in the industry. We look forward to serving you for many years to come!
Approximately 50 years ago, we relocated to the vibrant community of Saratoga Springs, NY. This move allowed us to expand our reach and better serve our growing customer base. Since then, we have been proud to call Saratoga Springs our home, and we continue to build lasting relationships within this community.
